Common social media image sizes
For many creator workflows, 1080 × 1920 px is a useful starting point for vertical Stories and short-form video artwork, while 1280 × 720 px is the familiar 16:9 YouTube thumbnail canvas. Feed posts, banners and link previews use different shapes, so select the exact placement rather than using one universal image.
Why aspect ratio matters
Two images can have the same pixel count but different shapes. If the destination frame has a different ratio, the platform may crop the edges, add empty space, or display the image differently across devices. Use the image crop tool to prepare a version for the target shape.
Frequently asked questions
Can I use one image size on every platform?
You can reuse artwork, but different placements have different ratios and safe areas. Make separate exports when important text or subjects could be cropped.
Are these official requirements?
They are common recommended export dimensions. Platform support and interface layouts can change, so verify current official documentation for important posts and paid campaigns.
Should I upload the largest possible image?
Not necessarily. Use enough pixels for the target display, keep text readable at mobile size, and avoid unnecessary file weight.